Does Your Website Need a Refresh?
Don’t underestimate the importance of updating your website. Internet technology is a rapidly developing and constantly changing field. There is a common misconception that once you create your e-commerce website, you can rely on updating product listings and it will be enough to garner consistent sales. However, the highly competitive online market is dynamic and always changing. Most experts will say that a site should be updated every 2-3 years to optimize web design. Whether you have a big-time corporate business or just starting your blog, your site needs to keep up with looks and functionality to stay competitive.
Even if you make only minimal changes to your brand, it’s worth re-evaluating your website and tailoring it to reflect them. Since your website is typically the first impression your customers will notice, it’s essential to always have this facet align with your business. Your brand should also be aware of the quality of content and your SEO strategy. For example, our client Lucy’s Boudoir needed to refresh their website information so that it would be easier for customers to shop their latest styles online. This is essential because most search engines typically rank updated websites higher than those that aren’t. In this way, your business can acquire new customers looking for specific items in a search engine and you are more likely to be noticed.
Client Lucy’s Boudoir website update
At the same time, be mindful that simply updating content with poor quality repeatedly won’t be beneficial to potential customers viewing your website. Regularly updated poor-quality content can actually hurt your SEO ranking in this case. Google’s algorithm can lower rankings of websites that will search for keyword stuffing (text that has keywords that don’t relate to the article) along with poor quality and context.
Oftentimes, business owners are more focused on leading the business to worry about tech knowledge or understand the signs that you should update your site. Thankfully, we’ve put together some easy criteria that are signs you may want to have someone step in to create the necessary details of revamping your site. Our team can build a marketing strategy for you to create an efficient website that generates sales.
Bounce Rate- The bounce rate is the percentage of how many people open your website and close the tab immediately after. Too high of a bounce rate means people may not be finding what they are looking for quickly enough.
Page Loading Speed- It can be frustrating when you think you’ve found what you’re looking for, but the page is taking too long to load. People will take their services elsewhere if they’re taking too much time waiting, so be sure to measure your loading speed.
On-Site Time- The quality of your design can directly impact the length of time users spend on your site. The general length of time varies depending on what your website particulars are, but you want to make sure people are finding what you are selling.
Leads and conversions- Leads are potential customers and conversions are generated sales (or desired action) from those customers. If there is a drop in leads or conversions, it may mean people aren’t finding what they’re looking for on your site due to old content or it’s too difficult to navigate.
Generally, if your competitors seem to have updated sites with newer, more quality content, it can affect whether your customers purchase from you because the competitor’s site is more efficient. Therefore, it’s worth looking into updating your own.
The benefits of updating your website design, content, and optimum SEO are huge. It’s important to regularly update quality content to put your business on top of organic search ratings and ultimately, generate more sales. A modern look assures customers that you are up-to-date on technology, which can help build trust among your clientele. If you take these tips into consideration, technology can elevate your brand, bring new customers, and increase your profits.
If you are interested in having a team build your website, our skilled SEO experts can complete a marketing strategy that aligns with your business objectives.