Cha Redefine Influencer Campaign

Located in sunny Pasadena, California, Cha Redefine was founded by tea and coffee enthusiasts with a passion for creating a new interpretation of traditional tea. Their unique blends of tea drinks are made with a modern process and infused with fresh local ingredients; creating a taste and aroma unlike others.

The Challenge: With so many tea and coffee shop places available in Los Angeles, Cha Redefine needed to cut through the clutter and gain the attention of their target audience for their newly opened store. Therefore, I connected them with LA-based influencers to get the word out about the new store.