Supply Chain Shortage: 4 Steps Your Business Needs To Take NOW
The holidays are right around the corner - something that is bound to ensure chaos this year. Consumers are buying more products than ever - online and in-store. The problem is being able to keep up with the demand. Unexpected shipping delays may mean best-selling products won’t be stocked on store shelves, forcing thousands of businesses to pivot their upcoming marketing plans. Thankfully, you are a savvy business owner getting ahead of the curve.
Read on for the top solutions to avoid holiday headaches and keep your product moving fast.
Be honest with your customers.
No one likes to be out of the loop. Your customers want to know the latest information on their waitlisted products. Send regular email communication to your subscribers for status updates. Give discount codes for the inconvenience, if possible. Brainstorm ways you can be of better assistance to your customers at this time.
Communicate with your internal teams.
Make contingency plans with your suppliers if possible. Also routinely check in with your employees about shipment updates, alternative products to suggest to customers, and various ways to keep them happy.
Hit up local events.
Research local pop-up events, trunk shows, and holiday markets to attend. Your face-to-face presence means talking freely about your brand, answering questions on the spot, and helping move merchandise.
Take to social media.
Reach out to other like-minded businesses for cross-promotion, giveaways, influencer collaborations, and marketing opportunities. These days, social media platforms make it easy to sell direct to consumers as well.
The Citrus Studio is a creative studio run by Shane Ryan, helping brands build their online presence with curated content for refreshing results.